One Playbook, Many Partners
Context
As generative AI becomes part of everyday creative production, brands are increasingly working across agencies and partners with different tools, guidelines and approaches.
The result can be fragmented processes, inconsistent standards and unnecessary friction.
Meeting the challenge
- How brands can create a shared generative AI playbook across the agency village:
- Principles
- Transparency
- Approvals
- Intellectual property
- Data
- Practical ways of working
- Learnings from the guidelines Open Universities Australia has already developed:
- What prompted them
- How they were created
- What has worked in practice
- What would be approached differently now
- The production perspective: what happens when frameworks meet the realities of making creative work
How brands can create greater consistency and collaboration without introducing so much process that experimentation and creativity grind to a halt.