The Risk
Everyone's daring to be different with new tools, AI, and endless optimisation. But chase that too hard, and you build systems with more admin, more upkeep, and more stress than they remove. Risking losing the humans meant to use them, along the way.
How We’ve Kept It Simple
The journey of building The Corner Shop, 7-Eleven Australia's in-house creative agency, from the ground up - and the unglamorous discipline of intentionally staying simple, when the world’s your oyster.
This isn’t about being anti-tools or anti-ambition. This is a story about choosing simple over shiny, resisting the urge to optimise endlessly, and building workflows people actually want to use.
Delivering
- How to identify the tools that matter to you
- How to understand whether a workflow makes work easier for the human doing it, or whether it’s just more noise