Creative Operations in a Changing Workplace
Happening Now:
- In-house creative teams are under more pressure than ever
- Offshoring is eroding headcount
- AI is reshaping what's possible
- The push to democratise content creation is straining brand governance like never before
Response
- How a lean Knight Frank national creative team navigated all the issues
- How the team used a platform migration as the catalyst for a broader Creative Operations transformation
From stakeholder strategy to workflow redesign, this is a practical account of what it takes to future-proof an in-house function when the ground keeps shifting.