Events

DAM is now a critical component of the digital experience technology architecture to support valuable customer-facing content.

In this webinar Anjali Yakkundi from Forrester Research will describe the current and future role of DAM in the DXP (Digital Experience Platforms) landscape, focusing on how DAM

Great marketing houses should be built on solid foundations and maintained in good condition. Many organizations and marketing departments are patchwork quilts of technology, applications and enterprise platforms, deployed on premise and in the cloud. Digital Asset Management (DAM) is an essential enabling solution for transforming both the customer experience and operational business processes in Marketing, Sales and Service.  

Every large scale DAM implementation or system replacement is a complex and unpredictable venture – that’s true for all organizations. However, as DAM enters maturity we are in a better position to mitigate risk and improve the chances of successful outcomes.  

This webinar focuses on how to achieve these desirable objectives by reviewing lessons learned from one of the world’s largest enterprise DAM operations and the individuals working on the ‘front lines’ of the integration efforts.

With the advent of the digital era, many organizations are optimizing their Customer’s Digital Experience and looking to drive their ROI higher. Many clients have adopted a DAM for these needs. But, is it enough to just have a DAM solution in place? Organizations need to ensure that the DAM acts as their Digital pivot, supplying assets across various channels of customer engagement and experience.