In regulated industries like healthcare and financial services, balancing speed, compliance, and data integrity is critical but, too often, they feel more like obstacles than safeguards. Quest Diagnostics—global leader in diagnostic services—faced this challenge head-on by modernizing its content operations, not just adopting a Digital Asset Management (DAM) platform.
Alex Alzate, Director of Marketing Systems and Production at Quest Diagnostics, led the transformation across marketing, creative, product, and compliance teams. The focus: streamline complex regulatory workflows like the Communication Review Process (CRP) through modern taxonomy, automation, and alignment.
No matter the industry - healthcare, pharma, finance, or any regulated industry, this session offers practical strategies to develop scalable, compliant-confident workflows that support growth and drive innovation.
Key Takeaways:
- How to lead DAM transformation in a regulated, enterprise-scale organization
- The role of metadata and taxonomy in enabling compliance and discoverability
- Designing and automating regulatory workflows like CRP to reduce bottlenecks
- Building internal alignment across marketing, medical, and creative stakeholders
- Lessons from rolling out a DAM strategy across a large, distributed team
A link to the recording will be shared post-webinar with all registrants.
