Digital Asset Management (DAM) is no longer just a place to store images and files. Due to AI, DAM’s importance is growing and becoming the gravitational center that underpins your entire content supply chain.
In this panel discussion, industry practitioners and technology leaders explore how DAM is evolving from a passive repository into an active knowledge and governance layer for modern organizations. The conversation will cover why taxonomy, metadata quality, rights management and approval workflows are no longer simply “nice to have,” but rather critical foundations for scaling content safely and effectively in the age of AI.
Attendees will hear practical perspectives on:
- Why DAM now sits at the center of the content ecosystem, not along the periphery
- How a strong source of truth enables AI, automation and content reuse at scale
- With EU AI Act Article 50 transparency obligations now in force, we discuss the role DAM can play in assisting organisations in meeting certain Art 50 transparency requirements.
- The shift from managing “assets” to managing multimodal knowledge
- What organizations need to rethink today to make their DAM future‑ready
Designed for marketing leaders, content strategists and digital teams, this session focuses on strategy with real-world insights into how DAM can support smarter experiences, faster content delivery and more confident use of AI across the enterprise.
A link to the recording will be shared post-webinar with all registrants.
