Reaping the rewards of the new capabilities
The opportunities:
Artificial Intelligence (AI) is playing a critical role in reshaping how we manage, modify, and optimize digital assets. AI offers both the opportunity and the ability to improve all aspects of DAM - from the management of metadata, enhancing search and discovery processes, streamlining workflow to enhanced automation, predictive analytics and personalization. DAM is being transformed both as a technology and as a fundamental process within the creative and marketing operations of businesses.
DAM is at the core of the marketing and creative ecosystem and should be viewed as a constant network of connections between people, process, and technology. And with new advancements into AI agents, DAM can do even more to automate and optimize digital assets, more efficiently than ever before plus offer improved insights and better compliance.
But is AI making our digital assets and content all the messier and more complicated?
Good, trusted, authentic data is critical to AI; trust and certainty that the data is accurate and usable is critical for success. And be mindful of the people, processes, and technologies that may influence data and learning within business.
AI is a transformative force in marketing technology and creative operations and should not work in splendid isolation. Applications must interact with humans throughout all DAM processes, and the entire asset lifecycle.
This DAM and Artificial Intelligence (AI) series covers how AI technologies are changing DAM functionality and processes, including:
- Metadata, Tagging, Trust & Authenticity
- AI Agents Transforming DAM
- Visual Search, Rights & Transparency
- Generative AI workflows
Each of the four sessions focuses on a specific aspect, examining how it is evolving and the ways in which DAM may be used.
AI is a partner in how digital assets are and will be managed in the future, and this series provides a foundation to better understand what action to take and how, when, and why to move forward.
Session 1: Metadata, Trust & Authenticity in AI for Your DAM - Watch recording
To prepare for AI to work with your digital assets, brands and marketing organizations alike must determine what metadata fields and relationships are appropriate for AI integration. AI may help automate tasks such as tagging, categorizing, and describing digital assets with good metadata – applications that optimize asset ingestion, saving time and money. But if the data delivered does not match the user expectations, then the efficiencies of a personalized, and meaningful consumer experience are lost. Do we trust what we see and read? This session focuses on how the power of metadata and AI may work in your DAM, and addresses methods to provide content authenticity.
Sponsored by Aldis Systems - www.dam-it.com
Speakers:
John Horodyski, Managing Director, AVP
Phil Seibel, Senior Digital Librarian, Aldis Systems
Session 2: AI Powered Visual Search: Enhancing DAM, Accountability and Transparency - Watch recording
This session will focus on how AI-powered image search improves discovery and findability of a desired image or video. Using AI-powered image recognition in DAM has the power to appraise and determine the probability of finding other images featuring similar content to what was sought. The benefit: you can discover previously unknown images. Such searches can work alongside current metadata-based searches. This session will also address issues of ethics and governance related to challenges arising from bias in AI based search, rights and privacy, and transparency while maintaining a fair, accountable, and secure experience.
Sponsored by Aprimo - www.aprimo.com
Speakers:
John Horodyski, Managing Director, AVP
Petra Tant, Vice President, Product Strategy, Content Operations & DAM, Aprimo
Session 3: How AI Agents are Transforming DAM for the Future - Watch recording
AI agents go beyond basic automation functionality of AI to offer transformative capabilities for DAM. They leverage AI to carry out tasks autonomously, observing its environment, making decisions, and taking actions to achieve specific goals with little to no human involvement. These agents can automate processes, offer insights, plan campaigns, enrich your digital assets and more with customization and personalization opportunities. This session focuses on the power of AI agents as a scalable and more efficient way in which to work throughout the digital asset lifecycle.
Sponsored by Orange Logic - www.orangelogic.com
Speakers:
John Horodyski, Managing Director, AVP
Grant Hofmann, AI Solutions Architect, Orange Logic
Misti Vogt, SVP of Engagement, Orange Logic
Session 4: The role of AI in your DAM selection - Watch recording
Every DAM vendor now has an impressive AI demo. The real question is whether you're buying AI features, or the foundation that makes them work on your own content.
Join AVP's John Horodyski, Amy Rudersdorf, and Jason Ulsh for a practical look at how much weight AI should really carry in your DAM selection.
We'll break down how to evaluate the fit, cost, and control of AI in your DAM selection.
Speakers:
John Horodyski, Managing Director, AVP
Amy Rudersdorf, Director, Consulting Operations, AVP
Jason Ulsh, DAM Solutions Architect, AVP