First Sessions Announced
We're delighted to give you a first look at three confirmed sessions, offering a taste of the insights, ideas, and conversations you can expect at the Festival of DAM.
If you are interested in speaking at the Festival of DAM or any of the new series of DAM events throughout the year, please contact Christine Le Couilliard at christine@clecevents.co.uk.
The Challenge of Change in the Age of AI - Doing the New Things Right
Facts:
- Digital transformations rarely fail because of the technology.
- When digital transformations stall it’s usually because organizations have failed to do enough to prepare their people for change.
Change:
What it really takes to implement change in environments shaped by DAM, AI and cross-functional complexity.
In conversation:
Matt Westrup, Chief Technology Officer, Hearst Networks EMEA and Matt Eaton, Co-Founder, Nepholve Limited, draw lessons from their experience of operational change:
- How to prepare the ground for change.
- How to build trust.
- How to secure buy-in from leadership and the board.
- How to keep people engaged despite the ambiguity and disruption change brings.
- Why resistance is often a rational human response to challenges to status, certainty, belonging and fairness, and what leaders should do about it.
Matt Westrup, Chief Technology Officer, Hearst Networks EMEA
Matt Eaton, Co-Founder, Nepholve Limited
Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations
The situation ‘as was’:
- A siloed DAM solution with ever-dwindling user numbers due to lack of confidence.
- Nobody with the necessary skill set to manage the DAM and transform user experience.
- A system which didn’t enhance the business’ ability to deliver growth.
- The need for more integration with other systems, MarTech and product data.
The situation now:
- A transformational single-source-of-truth for content, fully integrating with other systems.
- An asset delivery automation project, making brand consistency across multi-market websites possible, while at the same time increasing efficiency.
- Immediate cost savings resulting from retirement of the old, less efficient, surplus solution.
- Discoveries made with the project’s ‘moving parts’ of stakeholders and contributors led to a broadening of scope to incorporate a more comprehensive outcome. Starting with PDP (Product Detail Page) Galleries, expanding to incorporate all web assets, plus a cleanse of inconsistent product data across two existing platforms.
The next phase includes:
- Rolling out to more of our global markets.
- Increasing awareness and continuing the training and support to bring more users onboard.
- Adding a PIM to the data flow for more consistency and efficiency.
Wojtek Kosinski, Director Web & Digital Operations, Tempur Sealy International
Liam Bennett, Digital Asset Manager – International, Tempur Sealy International
DAM Maturity: Building Governance to Strengthen Content
Reality:
Governance is the backbone of an organization’s DAM program - it’s the critical mechanism that keeps everything functioning cohesively. As organizations become
increasingly data-driven, prioritizing good Governance is essential. There’s no
avoiding it. It’s necessary to maximize the value of data and content. Governance provides the structure that ensures program objectives are met both during DAM and throughout its operations.
The inevitable implications:
The essential components of Governance - the who, what, how, where, when and why - with the focus on key drivers, including:
- What is Governance – and what it is not?
- Where does Governance take place?
- Governance applies 24/7.
- Why Governance is unavoidable but poor Governance is an ever-present threat.
- How to approach and implement Governance.
- How Governance can take multiple forms.
- How to do it well and achieve compliance.
- Who does it.