First Sessions Announced
We are busy developing an exciting agenda for Festival of DAM 2025 so keep your eyes peeled for details. In the meantime, take a look at the first sessions confirmed below...
If you are interested in speaking at this year's Festival of DAM or any of the new series of DAM events in 2026, please contact Christine Le Couilliard at christine@clecevents.co.uk.
Beyond Storage: Building a DAM Strategy that Powers Storytelling
Rebranding is more than a new logo - it’s about giving teams the tools to tell the story well. For the nonprofit we served, that meant finding a new DAM.
A walk through a journey from frustration to freedom:
- How we cleaned the house.
- How we chose a platform that fits
- How we brought the brand to life in a way that works for the entire organization.
The Moment of Realization:
- The “before” story: what life was like with the old DAM.
- Small, relatable frustrations (searching forever for the right logo; staff using old assets, etc.).
- Tie it to the urgency of an upcoming brand launch.
Building the Wishlist
The Search Adventure
Making the Move
- Tips for building early wins so the team sees value fast.
Life After Launch
- The relief of knowing everyone has what they need.
- How the new DAM reinforced the rebrand: consistency, accessibility, and confidence.
- Personal reflections: what surprised us, what we’d do differently.
Takeaway
- Simple, human-centred advice: start with people, not platforms.
Speaker: Arielle Cilaire, Director, Marketing Operations, Breakthrough T1D, formerly known as JDRF
DAM and Orchestrating AI for Content Creation
Reporting the successful use of AI technologies in content workflows
When used effectively, AI is a tool upon which to build and then amplify:
- The ideas of humans.
- Team productivity and creativity.
Covering:
- How generative AI is being used within content creation today and how we got to where we are.
- The operating model and human skills needed to leverage the technology - what to consider before you start.
- Defining DAM's role in orchestrating these new capabilities.
- Measuring benefits and returns on investment in AI projects for content - what to consider and how to report. Examples from the real world.
Speakers:
Matt Eaton, Co-founder, Nepholve Limited
Francisco Lima, Global Head of Emerging TV Technologies, Hogarth Worldwide
Building for Impact: Harnessing DAM's Transformational Power in a Customer-Centric, AI-Ready Content Supply Chain
Customers expect more than content delivery – they expect seamless, personalized experiences at every touchpoint. Meeting this demand requires more than incremental improvements; it calls for true transformation of the content supply chain.
At the heart of this transformation is DAM – not as a static system of record, but as a strategic, AI-ready enabler that connects people, processes, and technology.
This session explores the powerful intersection of customer needs, content operations, and DAM, with a focus on how teams can architect and transform, break down silos for agility and harness generative AI.
Attendees will leave with both strategic insights and practical inspiration for driving transformation – evolving DAM from a back-office function into a core driver of customer impact and organizational readiness for the AI-powered future.
Speaker: Heidi Tuneberg, former Senior Director, Production & Business Affairs, former Best Buy
Panel: Content 360° – From DAM in Isolation to a Connected, Scalable Content Ecosystem
As content ecosystems expand and the technology landscape grows more complex, brands are re-evaluating the role of DAM. It’s no longer a single repository but part of a connected environment spanning people, processes, data, and technology.
A discussion to explore how organisations are re-designing their operating models to drive scale, efficiency, and creative agility across the content supply chain.
Core themes to be discussed:
- From Platforms to Capabilities
Success today depends less on the tools a brand owns and more on how effectively people, process, data, and technology are aligned to deliver value at scale. - Building the Content Supply Chain
Treating content like a supply chain – designing connected workflows, shared data foundations, and measurable outcomes that link creation to performance. - Operating Models over Technology
Why structure, governance, and cross-functional collaboration often determine the success of a DAM or ecosystem programme more than the platform itself. - Content 360°
Managing and connecting every content type – static, dynamic, video, and packaging – through unified governance, metadata, and measurement frameworks. - ROI and Leadership Alignment
Moving the conversation from asset management to business value: how senior leaders are measuring adoption, efficiency, and creative return on investment across the ecosystem. - AI and Automation Readiness
Preparing for the AI era by ensuring clean data, interoperable workflows, and clear accountability – avoiding “garbage in / garbage out.”
Designed to deliver actionable insights on:
- How brands are connecting creative, marketing, and technology functions around shared data and outcomes.
- Practical ways to build scalable, future-ready content ecosystems.
- New thinking when measuring value and ROI across the entire content lifecycle.
Moderator: Bal Bhachu, Partner, Digital Works Group
Speaker: Steph Gillott, Media Capability Lead, ITV
