We are busy developing an exciting agenda for the Festival of Creative Operations 2023 so keep your eyes peeled for details. Register your interest here to be the first to hear about new sessions and speakers!
In the meantime, check out the first two sessions announced:
Hype vs Reality - How Technology is Transforming Creative Operations
The emergence of AI tools, including more recently generative AI, has brought, and will bring, significant change to the creative-making process.
In this panel discussion, we explore the practical implications of the technologies and attempt to distinguish between the hype surrounding them and their actual value.
Today, marketers are evaluating the effectiveness of new creative power tools in tasks such as campaign conceptualization, graphic design, copywriting, editing and templating. They are seeking ways to leverage these tools while ensuring brand compliance and maintaining quality control. Fundamental questions still need to be addressed:
- Where can AI tools provide measurable and valuable optimization within a human-centric creative deliverables process?
- Where is there still a requirement for human involvement in a completely automated AI-based creative process?
Juliana and her panel of experts welcome you to join them as they delve into this tech revolution.
Moderator: Juliana Vail, Creative Operations and Innovation Consultant
Pitfalls of Applied Project Management Methodologies in an AI and Emerging Tech Landscape
Given the many challenges and constraints creative ops managers need to overcome on a regular basis, it’s easy to fear the new and lean on the old. In this talk, Cheryl will uncover some hidden dangers of strict adherence to project management guidelines in today's evolving world of AI and emerging technologies.
Through real-world case studies and valuable lessons learned from Sony and currently Apple Marcom, this session will help you:
- Obtain stakeholder buy-in for the right tools that promote real-time and customizable views into your team’s work
- Avoid costly development and onboarding of inflexible tools
- Integrate new processes simply and seamlessly by identifying and leaning on common through lines across your business
- Differentiate between project management practices to enforce and ones to modify or eliminate
- Purposefully challenge the status quo without leaving your swim lane; and
- Equip yourself with tips and techniques to define your project management practices in recurring scenarios to successfully make impact efficiently and consistently
With Cheryl Venable, Creative Resource Manager, Apple Marcom
Reserve your spot now! Registration is free for the first 250 registrants from Brands/Agencies.
By registering for the Festival of Creative Operations 2023 you’ll also have access to content on Creative Production Day, Photo Studio Operations Forum and Design Operations Symposium. Here’s a taster:
- Navigating uncertainty in Metaverse platforms unleashed Telefonica’s Creative potential for success
- AI and Creative Production: The Good, the Bad and the Unknown
- Capturing Sustainability: Navigating Sustainable Production in Photo Studios
- Exploring the Frontiers of Photo Studio Operations
- Exploring the synergy of AI and DesignOps: How do we unleash its potential?
- Prioritizing the Well-Being of DesignOps Professionals