A Strategic Framework for Selecting the Right DAM
Choosing the right Digital Asset Management (DAM) system is a critical decision that impacts your organization’s ability to manage and deliver content effectively. This 4-part workshop presents a strategic, multi-principles approach—including design thinking, stakeholder alignment, user-centered evaluation, and long-term scalability—that guides you through the DAM selection process.
The course emphasizes practical methods to assess real user needs, foster cross-functional collaboration, and future-proof your technology investment.
About the Course
The course is designed for everyone in the market for new DAM technology.
- If you're new to DAM, you need to make sure you consider the many aspects of the market carefully
- If you're not so new to DAM, the system and vendor that was right for you four years ago may not be the right one now, or for your future
The Course Comprises
- Four 60-minute sessions exploring the DAM selection process
- Sessions are available online in self-paced modules
- Teaching by DAM expert Jarrod Gingras
Pricing
Fees for the 4 part course in US Dollars: $299. Click here to register
Fees for the 4 part course in Pound Sterling: £235 +VAT. Click here to register
Schedule
Session 1: The Problem with Traditional Technology Selections
Session 2: Empathize: Understanding Your Users and Stakeholders
Session 3: Define & Ideate: Clarifying the Problem & Exploring the Possibilities
Session 4: Prototype, Test, and Decide: Identify the Right Technology and Partner Fit
You can view the full series summary here.
Course Leader
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Jarrod is Real Story Group’s Managing Director and Analyst covering Omnichannel Digital Marketing technologies including Digital Asset Management (DAM), Omnichannel Content Platforms (OCP), Web Content Management (Web CMS), E-mail & Marketing Automation, Social & Collaboration, Customer Relationship Management (CRM), Journey Orchestration Engines (JOE), and Customer Data Platforms (CDP) technologies. He is co-author of the book The Right Way to Select Technology, published in 2017 by Rosenfeld Media.
Jarrod is a more than 20-year veteran of the content technology industry, starting his career as a web developer and information architect. Prior to joining Real Story Group in 2007, Jarrod worked as a user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in the financial services, retail, healthcare, insurance, and manufacturing industries.
Since joining Real Story Group, Jarrod has contributed to research across the MarTech landscape. He has also advised clients such as Delta Air Lines, Coca-Cola, Ford Motor Company, Harvard Business School, Campbell’s Soup Company, Abbott Laboratories, McKesson, Penn Medicine, The Mayo Clinic, Children's Hospital Colorado, Massachusetts Institute of Technology, Norman Rockwell Museum, and Rhode Island School of Design Museum on their MarTech challenges.