What Clients Can't Fix Alone - The Last Mile of DAM
The problems clients live with daily but rarely solve on their own
Observation:
Often, the hardest parts of digital asset management aren't technical; they're organizational and behavioral, like driving real adoption, building governance that survives turnover, proving ROI to a skeptical CFO, applying consistent, accurate metadata, and taming rights at scale.
DAM clients know these gaps exist but lack the time, mandate, or skillset to close them.
Meeting the challenges/learning from experience:
- Where help is needed to traverse the last mile of a DAM implementation.
- What most users would do differently if they had to do the same project again.
- Solution - outsource to a third party, or leverage an existing partner?
Moderator: Jarrod Gingras, Managing Director & Analyst, Real Story Group
Panel includes: Nick Felder, Global Head of Production / EP / Global Marketing Transformation Lead - xCoca-Cola, xIHG, xCognizant, xAgencies
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