Ensuring Robust Digital Media and Content Supply Chains - the Future of Digital Media is Being Hotly Debated
The panel discusses how Generative AI and DAM are evolving and the implications for:
- The content supply chain and the growing complexity of that supply chain.
- Where the assets come from and go to.
- What other systems of record are required along the way.
Covering the latest trends and the challenges facing organizations, including:
- Data privacy.
- Ensuring authenticity.
- Innovative strategies that enhance consumer engagement that leading brands have already adopted.
- Dealing with an ‘Organically-evolving’ tech stack: lessons learned and best practices for governance.
Facilitator: John Horodyski, Managing Director, AVP
Panel includes: Roseanne Lau, Senior Product Owner, Creative Technologies, Estée Lauder Companies
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