Rethinking Enterprise DAM: Infrastructure, Integration, and Innovation
Context:
Twenty years after launching its digital asset management program, the National Gallery of Art is exploring what comes next for a mature enterprise environment.
As DAM continues to evolve from a repository for collection assets into an enterprise platform supporting a broad range of institutional content and creativity, the organization must balance scalability, sustainability, governance, and ongoing innovation.
What we are doing and how:
- Evaluating DAM infrastructure and storage strategies.
- Modernizing integrations and digital publishing workflows.
- Evolving enterprise metadata practices.
- Incorporating improved rights data.
- Expanding DAM services to include brand, marketing, conservation, and other key institutional assets.
Practical approaches, first-hand insights on aligning DAM with organizational strategic priorities while improving efficiency, governance, and long-term resilience.
Jaime McCurry, Manager of Digital Asset Management, National Gallery of Art
Kate Mayo, Metadata Specialist, National Gallery of Art
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