What I Learned Inheriting a 20-Year-Old DAM - A Survivor’s Guide
Context:
Just been tasked to manage a DAM with no governance documentation, no contact list, and zero onboarding? Where do you go from here?
Lessons learned:
Practical steps on how to get started managing a DAM - a 90-day action plan to:
- Audit the Architecture: Determine what's relevant versus what's just taking up space.
- Find your DAM Champions: Identify and connect with key stakeholders and power-users who keep the DAM alive.
- Modernize the Legacy: Advocate for metadata standards, automation, and user experience best practices to breathe new life into an outdated system.
- Understand the Anatomy of a DAM Leader: Decode the technical competencies and personality traits essential for a successful administrator.
Dezirae Androga, Global DAM Administrator of Brady Media Library, Brady Corporation
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