First Sessions Announced
We are busy developing an exciting agenda for DAM Europe 2025 so keep your eyes peeled for details. Register for the event to be the first to hear about new sessions and speakers!
Join the DAM community as a speaker or panel member.
Do you have a story you’d like to share with the DAM community? Do you have an example of best practice in digital asset management or related topics which you’d like to showcase at one of the Henry Stewart Events’ in-person events in Los Angeles, London, New York and Sydney?
We invite senior leaders and dynamic speakers to share their experiences in the digital asset management field to get in touch as we’d be delighted to hear from you. Help us to drive the future of knowledge and innovation. Help shape the conversation.
Please contact Christine Le Couilliard at christine@clecevents.co.uk.
In the meantime, check out the first 9 sessions confirmed:
Well-Brewed: How People, Process and Technology were Blended Together
Twinings and Ovaltine are two well-known global brands dedicated to enhancing authentic consumer experience.
Context:
DAM is a new addition to the business, bringing AI, automation, and integrations. While the technology has evolved, its core purpose remains the same – to store, find, and use assets efficiently. We recognised that the technology, metadata and governance must be well aligned with our real-world processes. We also knew that adoption (buy-in) throughout the organisation was necessary.
Challenges in deploying DAM across a distributed FMCG enterprise operating in multiple key markets include:
- Local recruitment: empowering regional teams to drive adoption.
- Community of best practice: building an ongoing culture for content and DAM.
- Overcoming hurdles: governance, change management and proving ROI.
What we did and what we achieved:
- Adopted Innovative strategies that enhanced consumer engagement on a global scale.
- Used DAM to deliver a rapid response when one of the products gained unexpected momentum.
- Met the challenge of managing sudden content demands.
- Harnessed the power of DAM to quickly retrieve marketing assets.
- Created a great blend in the roles of people, process and technology.
What we plan to do next:
- More markets
- ‘Heritage’
- Product management’
- PIM and 3D
Adrian O’Meara, Global Product Manager, Digital Assets and Information, Twinings Ovaltine
Reckitt’s Heritage Archive: Digitising Assets for Better Access – A how we’re doing it case study
Reckitt, the health, hygiene and nutrition company behind brands Dettol, Durex, Harpic and many more, has a physical global heritage archive of over 83m3.
Over the past 24 months the archive has been through a huge transformation – the objectives: to save the collection and serve the business in the most effective way.
Challenge: with over 60 factories, laboratory sites and offices globally, access to a physical collection for all employees is difficult.
Solution: explaining how and why Reckitt’s collection has been digitised.
The future: describing the next steps in this mass digitisation and DAM project.
Grace Chapman, Heritage Advisor, Reckitt
Taking Full Advantage of The Macro Trends - Six Reasons Why Your DAM is Even More Important in the Age of AI
There’s much talk about AI completely disrupting technology as we know it.
DAM practitioners should see AI as an opportunity not a threat. DAM technology is well suited to helping enterprises take advantage of AI’s possibilities.
The story so far: how smart enterprises are using DAM to shape the future of digital operations, from enhancing collaboration, enabling personalized content strategies and managing omnichannel content at new scales.
What comes next: new applications of existing technology and new technologies being developed – what they will make possible.
Jarrod Gingras, Managing Director & Analyst, Real Story Group
Implementing a DAM System Helped Unify our Content Creation Pipeline - DAM as the Single Source of Truth
The Royal Armouries Museum is one of the oldest museums in the world. Throughout our history we’ve created a huge quantity of content. Now happily in the form of digital assets.
Over the past two years we procured a new DAM system to store these digital assets and be the single source of truth.
We’ve integrated the DAM system with multiple websites and databases to help achieve both commercial and non-commercial goals.
A report of how we got to where we are now, covering:
- The procurement process.
- The problems that arose during the process.
- How our new DAM system has increased efficiency and productivity.
Jacob Bishop, Senior Digitisation and IP Manager, Royal Armouries Museum
Optimising PIM and DAM Within the Content Supply Chain
It’s essential to get them working together – seamlessly.
Observation one: in today's dynamic digital landscape, effectively managing and delivering content across various platforms is crucial for success.
Observation two: PIM and DAM are key components playing pivotal roles in this process.
- PIM systems focus on aggregating and managing detailed product information, ensuring consistency and data quality across channels.
- DAM systems can store and organize multimedia assets (including images and videos) facilitating efficient content distribution.
To meet the ever-evolving demands of content creation and distribution problem free interaction between these two crucial components in the content supply chain is essential.
A fully integrated approach ensures that product data and digital assets are in synch which, in turn, enhances efficiency and maintains consistency. Complete alignment of the two systems both accelerates time-to-market and improves the overall customer experience.
Covering best practices for ensuring PIM and DAM interaction is both optimized for ‘The Now’ and ‘Future-Proofed to effectively respond to changing content demands.
Elisabeth Knulst, Managing Consultant, EMM Consultancy
State of AI in DAM 2025 – the Acceleration, the Reality and the Future
It’s generally thought that AI is transforming DAM faster than ever. But in which respects and precisely how? What’s really happening on the ground?
The State of AI in DAM 2025 Report is based on insights of DAM leaders, practitioners, and leading experts worldwide. It summarises the most significant trends, the biggest challenges, and the game-changing opportunities that are shaping AI’s role in DAM.
Kristina Huddart, researcher, DAM specialist and independent consultant, presents the key findings, the emerging best practices, and the must-watch innovations. All with an eye on the year ahead.
Whatever your role, whatever your goal, these data and insights will inform the decisions you make.
Reporting:
- The most significant AI trends impacting DAM.
- Where organisations are seeing real ROI and where AI is falling short.
- Practical responses to what’s happening.
Kristina Huddart, Digital Asset Management Specialist and Independent Consultant, Huddart Consulting Ltd.
Using AI Effectively in the Content Ecosystem - Humans Remain in the Driving Seat
The new reality:
- AI enables organisations to save time and costs in many ways by automating their content workflows.
- From basic metadata enrichment offered by transcription machine learning services to video creation using Gen AI models, content professionals are spoilt for choice.
The challenge:
- Like any technology, consideration must be given to the effective use of AI to build quality outcomes so that it delivers all it promises.
What to do and what not to do:
- Using a video production project as a case study, we examine good and bad practices when using a wide range of AI tools.
- We discuss the critical role that people must play in the creative process.
- Have humans firmly in the driving seat.
Delivering a framework:
- That can be used to evaluate when, where, how and why to useAI technologies in your content workflows.
Bottom line pay-off:
- Used effectively, AI is a tool to build the ideas of humans and amplify both team productivity and creativity.
Matt Eaton, Co-Founder, Nepholve Limited
Francisco Lima, Global Head of Emerging TV Technologies, Hogarth
DAM in the Music Industry: Preserving the Past, Powering the Future
Founded in 2008, BMG is the fourth-largest music company in the world, home to iconic catalogues of works by both notable performers and songwriters. Uniquely, it combines the activities of a music publisher and record label.
BMG operates across multiple areas of the music industry, including new recordings, catalogue releases, music publishing, licensing, and production music.
What the DAM does:
As part of the supply chain, manages the digital and physical assets that supports BMG’s activities – whether it’s audio, video, artwork files for streaming platforms or the material used in manufacturing vinyl and CDs – DAM connects all assets to a vast database of songs, recordings, products and artists ensuring they are readily accessible to the teams who need them.
The challenge:
Hundreds of assets are created during the recording process – different versions, mixes, outtakes plus other elements that contribute to a final release. How these are stored, managed, found and retrieved is vitally important.
Our guiding principles:
User experience, and the ease to find assets, are at the heart of BMG’s approach.
How we deliver on our promise - it’s all made possible by:
- Metadata consistency – with a growing archive that includes historic studio takes, films, reels and printed materials – accessibility and usability for all at BMG must be smooth.
- Digitisation of physical assets alongside digital ones – DAM continuously evolves to meet new industry demands, ensuring assets remain accessible, adaptable, and future-proof.
- Repurposing the role of DAM – DAM is already well beyond ‘just storage’; DAM manages our ever-increasing volume and complexity of assets.
Paul Jackson, Senior Director of Asset Management, BMG
AI-Tech Play Off 2025 - a high-energy, one-of-a-kind session designed to showcase the future of AI-driven solutions in Digital Asset Management
- This exciting event features four leading-edge AI vendors competing by demonstrating how their technology is revolutionising content and asset management.
- Live demos highlighting how AI can transform workflows, automate metadata, enhance search capabilities, streamline rights management and optimise asset distribution.
Attendees can vote for the AI solution they believe will have the most significant impact on their DAM strategy.