Registration for this series includes access to all sessions to view live and watch again on demand.
Session 1: Why Do We Need a DAM?
Thursday October 30, 2025
- Understanding the challenges of unmanaged digital assets: lost files, version control issues, inconsistent branding, and wasted time.
- Exploring the core benefits of a DAM system: streamlined workflows, improved collaboration, enhanced brand consistency, and increased ROI.
- Identifying your organization's specific DAM needs and defining clear objectives for implementation.
- Anonymized DAM success stories across different industries and organizational sizes.
Session 2: Metrics That Matter: Proving the Value of Your DAM
Thursday November 6, 2025
- Defining key performance indicators (KPIs) to measure the success of your DAM implementation.
- Tracking and analyzing usage data, search performance, and workflow efficiency.
- Calculating the return on investment (ROI) of your DAM system and presenting compelling data to stakeholders.
- Best practices for reporting and communicating the value of DAM to different audiences.
Session 3: People, Process, Technology: Finding the Right Balance
Thursday November 13, 2025
- Understanding the critical interplay between people, processes, and technology in DAM implementation.
- Building a strong DAM team and defining roles and responsibilities.
- Designing efficient workflows for asset creation, approval, and distribution.
- Questions to ask when selecting the right DAM technology to meet your organization's specific needs and budget.
Session 4: Change Management for DAM Adoption
Thursday November 20, 2025
- Strategies for overcoming resistance to change and fostering user adoption of your DAM system.
- Developing a comprehensive training program for end-users.
- Communicating the benefits of DAM effectively to all stakeholders.
- Building a culture of asset management within your organization for long-term success.