First Sessions Announced
We are busy developing an exciting agenda for DAM Industry Week 2022 so keep your eyes peeled for details. Register for the event and be the first to hear about new sessions and speakers!
If you're interested in speaking at DAM Industry Week 2022, please contact James Hough at JamesH@henrystewart.co.uk
In the meantime, check out the first 6 exciting sessions announced:
Establishing DAM Best Practices as part of the Creative End-to-End Workflow
Integrating Digital Asset Management’s best practices into the end-to-end creative workflow will ensure content has consistent metadata, follows a file naming convention, and includes usage rights at the time of content creation.
Hear from Charlotte Brown, Director, Digital Asset Management at Clinique, how a sustainable model allows the DAM team to approve, manage and govern the DAM - and the benefits this delivers.
The solution: ingraining the DAM’s workflow into the creative workflow.
The results: creating an effective self-service DAM platform for end users to access content to drive sales, customer engagement and company growth.
Taking the B2C DAM From Functional to ‘Fresh and Engaging’ across all Departments
Big Lots, Inc. is a nationwide retail leader in exciting finds and furniture - with hundreds of thousands of ever-changing digital assets touching down around consumers with bright creative advertising.
As an early DAM adopter, in 2021 Big Lots, Inc made the top-down decision not only to revitalize the company-wide storage of digital assets but, in addition, to take the leap to as yet unseen opportunities.
The results: the project has bloomed with doors opening to improved creative process, content rights management, and the unification of print and digital efforts.
We’ll hear from Molly Barrett-O’Callahan, Digital Asset Specialist at Big Lots, Inc., on the decision processes, and on the insights the DAM initiative offers on engaging cross-departmental visions of digital asset management.
The session will focus on:
- How the pain points in previous DAM systems were resolved
- The process involved in making the nerve-wracking choice to improve a new functional DAM
The Influence of Machine Learning - Using AI on a Global Scale … Are You Ready?
Michele Dickinson Heuer, Senior Digital Asset Management Specialist at Nestlé Purina PetCare North America, will discuss the increasing role played by AI in DAM.
In this session, Michele will share the challenges faced when working across multiple time zones and product lines.
Come and hear how to differentiate between human and pet food - a plate of pate dog food is not a cake!
The session will focus on the following key takeaways:
- How the education process worked when implementing AI across the board
- Why it is important to be able to bulk edit
- How AI tags keywords beyond what you can imagine
- The importance of having the ability to create consistency in tagging
- Evaluating the cost savings made by taking the leap into machine learning
MetaDAM – How To Prepare Virtual Assets
Charles Duncan, Technical Project Manager at Disney Parks & Resorts, will explore:
The opportunities presented by one of the most ambitious and creative tools aimed at enabling the immersive and personalized experiences required to release the full potential of the virtual world.
Charles will share interesting ground-breaking examples of how your products and designs will be used to capitalize on this exploding space.
Covering:
- What is the metaverse?
- Where do assets fit in the 3D world - visually, mechanically and operationally
- Using MetaDAM - from moving frame to commercial product shot
- What’s needed to drive and accelerate scale
We've bought a MAM – now what do we do with it?
How the Canadian Broadcasting Corporation (CBC) meets the metadata challenges of migrating nearly a century's worth of collections into a MAM.
With content:
- Spanning different platforms
- Multiple languages
- Being migrated from multiple legacy systems
There is no single solution to get the most out of the metadata.
To remain responsive to content creators, shifting business needs, and the Canadian public, the CBC is redefining the rules under which it collects, archives and reuses metadata. Christine Cadotte, Project Lead - Metadata Optimization, and Rebecca Efrat, Library Coordinator, Semantics and Metadata at the Canadian Broadcasting Corporation describe the never ending quest to ensure the CBC’s collections are preserved in the MAM.
Covering:
- The challenges of migrating such a large legacy collection of content dating back to the early 20th century including:
- Audio
- Video
- Still photos
- Music
- Digital content
- Best practice on how to handle media in French, English and a number of indigenous languages
- The importance of flexibility and a continuous improvement mindset when managing metadata
- The necessity to ensure that the MAM is readily accessible to content creators and the public alike
The evolution of DAM in Education Publishing - Going Full-Scale Global
Learn how a global organization with roots in mid-20th Century educational publishing has, in a few short years, not only surmounted the digital divide but has also penetrated new markets with both licensing and consumer-direct product lines.
In this session, James Kendley, Director, Digital Asset Management at Cricket Media, will share how the power of DAM has assisted in managing multiple streams of content for international licensing and direct-to-consumer products.
We’ll hear how the digital asset library, which contains over 100K assets, including TIME for Kids and Encyclopaedia Britannica, has hit global markets to an extent never previously imagined.