We are busy developing an exciting agenda for Creative Operations Asia-Pacific 2023 so keep your eyes peeled for details. Register for the event to be the first to hear about new sessions and speakers!
In the meantime, check out the first four sessions announced:
Sparking Creativity - The Process
After spending most of 2022 redesigning the creative development and approval process for Google in India and Southeast Asia, Samit Malkani, Group Marketing Creative Manager – Brand, is ready to share everything they learned along the way from:
- structuring creative decision-making, to
- overcoming invisible pitfalls, to
- operationalisation and even collaboration.
This talk will help you make the changes necessary to get to better creative - faster and with less pain.
Implementing Processes: A story of collaboration and compromise
Throughout his career, in every company in which he’s worked, Benoit Guizol, Design Program Manager at Meta, always asked his peers the same question. A very simple, short and straightforward question; and yet, this question often yielded diverging answers: “How rigid should you be in the implementation of your process?”
- Should you be uncompromising and consider your process as an immovable monolith set in stone?
- Or should you have a more fluid approach and be willing to adapt and even bend your own rules if needed?
Benoit will present the pros and cons of both options, concluding with his personal take on the topic. The objective: to generate a productive, interactive conversation and the airing of interesting perspectives.
The Evolution of AFL Studios
Join this session with Monica Forlano, Head of AFL Studios at Australian Football League to learn how supercharging the operations and infrastructure of a full-service in-house creative agency evolved into the entertainment division of the biggest sports league in Australia.
AFL Studios exploits the extensive IP of the Australian Football League and with its high-end production capabilities it creates original programming for global distribution.
Incorporate Operational Excellence into Content Creation
FARFETCH, a platform for the global luxury market, connects a global network of suppliers to a global network of customers. In the content creation team, we are responsible for putting all the imagery and product information on the site in the most consistent way possible and within a very short timeframe.
In this session with Mandy Pang, Senior Head of Content Creation, APAC, at FARFETCH, we will deep dive into how we are:
- incorporating operational excellence into our daily content creation works
- managing mass amounts of products coming through the studio every day.