From Silence to Signals
What Global Data Reveals About the Real Drivers of Creative Performance
The challenge:
Creative Operations are under mounting pressure to do more with less.
Bad response:
Cut costs.
Better response:
Pursue empathy not efficiency.
What Signals has found:
- Insights drawn from agencies and in-house creative teams worldwide
- What’s really happening inside the work
- What’s energising teams
- What’s holding them back
- Friction points between ambition and execution
- Patterns that link team experience directly to creative output and commercial outcomes
- Teams who feel heard move faster, work smarter, and stay longer
- A clear framework that builds more responsive, resilient Creative Operations
- Emerging trends shaping creative delivery and team morale
- Simple, replicable feedback that drives trust and traction
- Investing in transparency and responsiveness outperforms cost-cutting
It’s about creating systems that listen, adapt, and support the people behind the work.
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Dave Keating, Co-Founder, Signals