Agenda
We are busy developing an exciting agenda for Creative Operations Summit Los Angeles 2025 so keep your eyes peeled for details. Register your interest and be the first to hear about announced sessions!
If you are interested in speaking at Creative Operations Summit Los Angeles 2025, please contact Victoria Rose at VictoriaR@henrystewart.co.uk.
Going Full Circle
Five Things I’ve Learned about Building an In-House Agency that Works with External Clients
Warren Marenco Chase, VP Managing Director, Copper Giants
Built to Last
What the Grateful Dead Can Teach Us About Creative Operations
(It’s There but Not Intrusive)
Gordon Thomas, Creative Director, Warner Music Group
The Creative Ops Toolkit
A Practical Guide to Elevating Your Creative Operations
Kelly Masumiya, Director of Creative Ops, Balsam Brands
AI for the Rest of Us
Breaking Down Barriers in the Creative Process at Coinbase
Patrick Marzullo, Head of Production and Operations, Coinbase
From Brief to Breakthrough
Unlocking Better Creative with Story-Driven Briefing
Mary Czarnecki, Strategic Advisor and Workshop Facilitator, Mary Czarnecki Consulting
Between Metrics and Magic
How Creative Teams Thrive Between Process and Possibility
The challenge:
In the space where creativity, structure, and machine intelligence collide, how do you protect creative magic while evolving the method?
The need:
Creative Operations must navigate a high stakes balancing act: embracing technology and data without dimming the creative flame; building scalable systems that don’t smother the soul of the work.
Solutions to square the circle:
Industry leaders discuss the philosophical foundations of the answers and the practical ways of tackling the questions that matter now:
- How to protect creative integrity in a world driven by metrics and machine learning?
- What an empowered creative team looks like when frameworks and freedom coexist?
- How technology can enable more human-centric creative processes - rather than replace them?
Candid analysis and real-world case studies to untangle the apparent paradoxes of modern Creative Operations. How to embrace innovation, retain imagination, and build structures that support, rather than suffocate, creativity.
Creative Leadership Uncovered
In a landscape where AI, automation, and hybrid working are changing how creative teams operate, what does exceptional creative leadership look like?
This panel discussion will:
- Explore the evolving role of creative leaders
- Discuss how to balance technical innovation with human creativity
- Examine how to manage multi-generational teams
- Offer strategies for developing the next wave of creative leaders
- Unpack how to communicate the value of creative work to the C-suite
Panelists will share practical insights on building and sustaining high-performing creative teams while maintaining operational excellence.
Perfect for creative leaders and those aspiring to leadership roles, this session will provide actionable strategies for navigating the changing Creative Operations landscape.