From Brief to Breakthrough
Unlocking Better Creative with Story-Driven Briefing
Tired of briefs that feel more like checklists than creative springboards? You’re not alone. In the rush to keep pace, the true power of a well-crafted brief often gets lost, and with it, the chance to inspire great work.
Brand and strategy consultant Mary Czarnecki believes it doesn’t have to be that way. Her approach? Treat the brief not as a form to fill out, but as a story to tell.
In this practical session, Mary shares how story-driven briefing can align teams faster, spark stronger ideas, and lead to better creative outcomes, whether you're working with internal teams or agency partners. Expect real-world examples and simple, powerful techniques you can put to work right away.
You’ll walk away with:
- A fresh way to approach briefs that actually fuels creativity
- Tools to clarify strategy and boost collaboration
- Storytelling tips that elevate both the process and the output
Perfect for anyone in Creative Operations, brand strategy, or leading in-house teams, or anyone who’s ever struggled to turn a brief into something that truly inspires.
Mary Czarnecki, Strategic Advisor and Workshop Facilitator, Mary Czarnecki Consulting
