Theadora “Tee” Trammell-Milliron is a Product Experience Management (PXM) Lead at Copeland, where she focuses on improving how product data is structured, governed, and delivered across digital experiences. Her work spans PIM strategy, product data governance, taxonomy, data standardization, DAM, integrations, and channel syndication.
Tee has worked with product information and eCommerce data across multiple organizations and industries, giving her firsthand experience with the opportunities and challenges of managing product information in complex business environments. She is passionate about building scalable processes and data practices that make product information easier to manage and more useful across the organization.
Tee brings a practitioner’s perspective to PIM and PXM, with a focus on what happens beyond implementation; how technology, data, governance, processes, and people need to work together to create a successful product experience. She holds a Master’s in Digital Marketing from Northern Illinois University.