Roseanne is a creative technology leader with 15 years spanning the full content lifecycle - from production to editorial business to enterprise DAM strategy.
At the Estée Lauder Companies in New York, she leads global DAM operations within the Tech, Data & Analytics organization, driving AI-ready content infrastructure and generative AI enablement across a portfolio of iconic beauty brands. Prior to her current role, she built creative effectiveness frameworks across 15+ ELC brands in the Asia Pacific region.
Her background spans media, publishing, and fashion and beauty internationally, with roots at Condé Nast, ELLE, and commercial brand work across New York, London and Hong Kong.