Rachel Lederman has produced just about everything short of a moon landing. She’s working on it. Over a 20-year career spanning Broadway, live television, Fortune 500 campaigns, and a live Twitch reality show for Kraft and Publicis that nobody thought was a real format — until it won a Shorty Award — she has built a reputation for showing up, figuring it out, and making work that actually works. She is the founder of Sweet Sadie Inc., Executive Producer at TAG Worldwide / Dentsu Creative, and living proof that the boldest move is almost never the one you planned.
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Rachel Lederman
Executive Producer
Dentsu Creative