An experienced Silicon Valley B2B marketing executive, Phyllis Davidson covers B2B Content Strategy and Operations at Forrester Research. With B2B content always a focus, she has worked across multiple marketing disciplines in both large and small technology companies as well as at marketing agencies and as a consultant.
Phyllis has led teams and built and executed global integrated campaign programs to build brands and drive demand generation, crafted content strategy and architecture, and handled executive communications and merger and acquisition marketing integration.
At Forrester, Phyllis helps clients build or transform their content engines using best practices and technologies that deliver results. She is passionate about all things content, from strategy development to experimentation and production with generative AI, to the magic of audience-centric storytelling.