Nick's recent work is focused on driving AI Innovation into the DAM market, working with brands such as General Motors, Nationwide Insurance and Louis Vuitton to help implement their SMART DAM AI-forward strategy last year. Nick has over 9 years of experience in the Digital Asset Management space and over 18 years in marketing technology. His career focus has been on marketing's impact on go-to-market with project work spanning:
- Omnichannel personalization
- Ecommerce & web strategy
- Content operations & process design
- Demand generation & marketing automation
- Brand positioning, messaging & storytelling