Murray is the Head of Creative and Content at Waitrose, the UK's number one food retailer for Food Lovers.
Across 30 years experience in the Creative, Production and Content industry, Murray has specialised in maximising content generation for some of the world's most recognised brands including Diageo, Burberry, H&M and British Airways. Recently he has specialised in the Food retail space, firstly with Tesco and then presently with Waitrose. He leads the team behind the development and fulfilment of brand Creative, as well as creating own brand content that inspires and feeds a food lovers life. Part of the model Murray leads is the partnership with ITG, which transformed Waitrose marketing operations model by utilising technology and new ways of working.