Events Event Speaker Mihae Mukaida

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Mihae Mukaida
SVP Executive Director of Innovation
McCann New York

I’m an innovation leader at the intersection of design, technology, and storytelling - driven to bring to life ideas the world has yet to imagine.

As SVP, Executive Director of Innovation at McCann NY, I lead the development of boundary-pushing brand experiences, from AI-driven tools to immersive physical activations. My work spans sectors and mediums, always grounded in a belief that creativity and technology, when thoughtfully combined, can profoundly shift how people engage with brands and the world around them.

At McCann, I’ve spearheaded first-of-their-kind projects like: Chick-fil-A’s Brake Room – a hospitality space honoring delivery workers. The SAS Batting Lab – an AI-powered batting cage teaching kids data literacy through sports. Flash Forward for Prudential – an AI-driven experience helping people envision their best retirement life. The MGM Shoey Bar – F1’s first-ever bar serving drinks in shoes. Lysol’s Here for Healthy Schools – STEM kits delivered to Title 1 classrooms nationwide.

Prior to McCann, I served as Creative Director at Patten Studio, redefining interactive environments with projects like Intel at CES, and co-founded RockPaperRobot, a kinetic furniture company behind the viral Float Table, featured by WIRED.

My passion for creative tech has led to partnerships with Adobe and Getty on generative AI tools, resulting in activations like MucusMasher.com, a playful, gamified campaign using custom AI image generation.

I move ahead of the ask, actively shaping what’s next. Fro launching AI innovation workshops at McCann to hosting Innovation Roundtables that bring together artists, technologists, and creatives that drive new thinking.

Beyond the office, I’m a mom to two young boys. They remind me every day to strive for experiences of wonder, awe, and joy.