With over 20 years of experience spanning agency management, creative operations, production, marketing, technology, and finance, Melanie delivers transformative solutions that drive efficiency, innovation, and growth for brands. With extensive experience in both in-house and creative agencies, Melanie bridges the gap between creative vision and operational rigour, ensuring teams are empowered to deliver outstanding work.
Throughout her career, Melanie has been entrusted to build new departments from the ground up, oversee multi-million-dollar client relationships, and design scalable, fit-for-purpose operating models. Her expertise lies in operating model design, streamlining workflows, enhancing MarTech adoption, and driving compliance while fostering agile and innovative environments.
Melanie is also the founder of Walk The Floor, a consultancy dedicated to helping brands build, scale, and optimise their operating models, processes, and technology.