After 14 years with the business, highlights of Matt’s tenure at Superdrug include:
- Launching the UK’s first health and beauty marketplace
- Introducing the standout customer experience, Superdrug Presents
- Reinventing Superdrug’s loyalty scheme, VIP Rewards
- Overseeing the marketing celebrations for Superdrug’s 60th birthday
With a strong marketing background and a great deal of experience in retail, Matt began his career at Sainsbury’s, before moving onto roles at Homebase and Dixons Carphone.
Today, he continues to focus on bringing a best-in-class O+O experience to customers, whether in-store, through eCommerce, or as part of integrated marketing plans and customer relationship management (CRM) strategies.