Madeline is a DAM consultant and the founder of Haelio Connect. Over the past three years, she has guided government agencies, higher education institutions, and non-profit organisations in understanding their Digital Asset Management requirements for new DAM implementations and supporting clients through the process of revitalising underperforming DAMs. By merging strategic thinking with hands-on support, Madeline enables clients to clarify their DAM needs, evaluate suitable DAM vendor options, and reconfigure platforms to adapt to their evolving objectives.
Prior to launching her consultancy, Madeline spent a decade managing an enterprise-level DAM in-house, including overseeing the successful rollout of a new DAM system, later transitioning from on-premise to a cloud solution, and scaling the system to support the digital asset needs of over 3,000 staff and external partners.
Madeline has more than twenty years’ experience working in Creative Teams, serving as an in-house graphic designer, brand and identity manager, creative team leader, and photography production. This varied background equips her with unique insights to understand the challenges and hurdles Marketing Departments, Brand Managers and Creative Teams face when it comes to Digital Asset Management, enabling her to assist them in developing DAM solutions that enhance usability and support ongoing growth as their organisational needs evolve.