David is a creative operations and technology leader whose career has been shaped by a simple belief: that the right infrastructure, built thoughtfully, makes creative people free to do their best work.
His path into DAM began in the early 2000s at The Marketing Store, one of the world's largest promotional marketing agencies, where he first encountered the challenges of managing digital assets at enterprise scale. That experience planted a deep technical fluency that has only grown with time.
In 2009, Wilson Sporting Goods brought David in as a consultant to architect and launch a new digital asset management system. He never left. Now in his 17th year at Wilson, he leads Creative Operations & Technology across a portfolio of four sport brands, stewarding the systems and infrastructure that connect creative work to commerce.
It's a journey that has taken him from the image as the single source of truth to a deeper understanding of how DAM and PIM don't compete — they complete each other.