Bethany leads creative operations at Saatva, driving large-scale campaign execution across omnichannel marketing. She partners across creative, legal, media, production and performance teams to design asset systems that support speed, governance, and brand consistency at scale.
During high-stakes, Olympic-scale campaigns, she led cross-functional efforts to address gaps in Saatva’s digital asset management framework, strengthening search reliability, clarifying rights governance, and embedding clearer decision signals into workflows. Her perspective is rooted in execution, prioritizing clarity and performance in systems that must hold up under real campaign pressure.