Bailie is an eCommerce and digital product leader with 15+ years in consumer packaged goods and more than 6 years specializing in digital commerce, marketing technology, and product experience management. Her background blends technology, creativity, and consumer engagement, with a strong focus on building scalable, commerce-forward ecosystems that drive both revenue and brand impact.
Currently serving as Product Manager, Marketing Systems at Jackson Family Wines, Bailie leads initiatives across the company’s marketing technology ecosystem, including PIM/PXM, DAM, and commerce platforms. As the in-house expert on product data management and content syndication, she oversees integrations with B2B, B2C, and DTC commerce systems, and partners cross-functionally with sales, marketing, creative, and technical teams to improve digital operations and customer experience.
Bailie has played a key role in helping modernize and expand Jackson Family Wines’ eCommerce and DTC capabilities, contributing to significant growth through connected systems, optimized content strategies, and operational efficiencies. She has also led AI-focused initiatives involving shopper personalization tools and emerging agentic integrations to support commerce and sales workflows.i
Outside of her corporate career, Bailie is also a published artist and freelance creative consultant whose work has included branding, murals, advertising support, and visual storytelling for hospitality, media, and beverage clients across the United States.